Removing the barriers to care

We are Strongest Families Institute (SFI), a charitable organization providing mental health educational services for children, youth, adults and families and individuals by phone and or online (the “Services”).

Privacy and confidentially are important to the Services we provide, and to that end, we do our utmost to protect personal information. “Personal information”, which may include personal health information, means information about an identifiable individual, or information that in combination with other readily available information, may identify an individual.

This Privacy Statement outlines our practices with respect to the collection, use, retention and disclosure of personal information, whether obtained through visits to our website, (the “Site”), or through use of our Services (whether provided over the phone, through SFI’s online service, or through a mobile connection). This Statement also outlines for you the choices you have relating to your personal information, or if you are a parent or guardian of a child receiving Services, relating to the personal information of that child. If at anytime you wish to share information with SFI please do so using a secure pathway.

By using the Services, or visiting our website, you agree to the provisions of this Statement.

1. Collection and Use of Personal Information

We collect and use personal information that is gathered from clients accessing Services, and from individuals who visit our Site:

a) When you use our Services

We require personal information about our clients to help us provide the best intervention and highest level of Services possible. Upon referral to our Services (whether referred by a health care provider or self-referred), you will have the option of completing an online assessment questionnaire (intake process) or having us contact you to complete the assessment questionnaire (intake process), which involves the collection of personal information about you and/or your child (if your child will be enrolled in a program). The specific personal information we collect may vary depending on which of our Services you are accessing, but may include the following:

  • Contact information, such as email address, telephone number, address and postal code;
  • Other information that helps identify you such as gender, and date of birth;
  • Personal health information, such as information about a medical diagnosis (this information is optional and will help in your intervention);
  • Demographic information, such as your ethnicity, income level or occupational field (these optional questions are intended to identify what part of the population you are in, you can choose to provide the information or not).

For SFI online Services, you will be asked to create a username and password to create an SFI account. We recommend you do not share or disclose your SFI username and password to anyone to protect your privacy.

We do not use personal information that you provide us for any other purposes other than to provide you with the Services, and for those purposes identified in this Statement. In addition to using your personal information to provide and maintain our Services, we may also use it to:

  • notify you about changes to our Services;
  • provide client support to you;
  • gather analysis or valuable information so that we can improve our Services;
  • monitor the usage of our Services; and
  • detect, prevent and address technical issues.

SFI takes great precaution and care when analyzing or reporting on data, by anonymizing the data, meaning no personal identifying information is disclosed without the client’s consent.

b) When you visit our Site

Certain information (including non-identifying information) is gathered from you when you visit our Site. This includes, but is not limited to, usage information, IP addresses, and login attempts. Some of this information is collected to review in aggregate to identify errors and security problems with our Site. We do not sell this information to third parties or use it to track or identify individuals.


We use "cookies," which are small data files placed and stored on your computer, to help you manage your use of our Site. Our Site uses the following cookies:

  • Wordpress Multi-Language plugin cookies: These are used for tracking a user’s configured browser language and language preferences for our Site.
  • Wordpress cookies: These are used to authenticate logged-in users, password authentication, and user verification.
  • Wordpress Theme cookies: These are used for testing and maintaining our site, and to track user preferences within the context of our site’s Wordpress Theme.
  • Other cookies: You may accrue cookies from third party service providers while visiting our website. Our policy on embedded content is below.

Embedded Content from Other Sites:

Pages on this Site may include embedded content, for example YouTube videos. Embedded content from other websites behaves in the exact same way as if you visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged-in to that website. We encourage you to read the privacy policies of these other websites to understand their information privacy practices.

2. Disclosure of personal information

When you choose to begin Services with us, before or at the time we collect any personal information from you, we will obtain your consent, which will give us your permission to collect, use and share your personal information among SFI staff who will be providing Services to you, and assisting in your intervention.

Your personal information will be shared only with those individuals within our organization who need it for their work, and more specifically in order to ensure we can provide Services to you. We may also share your personal information in situations where such disclosure is required by law. We may share your personal information with the following individuals:

  • Your legal guardian;
  • SFI clinician, and those SFI staff members involved in your intervention;
  • Your other health care providers (e.g. family physician, referring source) outside the organization so that they can follow your progress and assist with ongoing health care and follow-up;
  • Other individuals, if you provide consent, or when the law requires it.

We may be required to use and/or share your personal health information without your consent in some situations. Some examples are:

  • when we suspect certain types of abuse, or neglect, or safety issues,
  • to reduce a significant risk of serious bodily harm to a person or to the public,
  • in an emergency where the life, health, or security of an individual is threatened,
  • to assist professionals who do health research, as long as strict privacy requirements are met, and
  • for a legal proceeding, or to obey a court order or another legal requirement.

3. Retention of personal information

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Statement, or as otherwise required or permitted by law or agreement (for example, we may retain an archived copy of certain information). All personal information collected is kept in our secure information system, after which time the information is deleted from our system.

4. Security safeguards

Strongest Families Institute uses best practices to secure and protect personal information in our custody and control. We understand that some of the personal information we are entrusted with is of a sensitive nature, and the safeguards we employ to protect this information will align with its sensitivity. As outlined above, only those who have a need to access particular personal information in order to provide Services have access to the information. All SFI employees and those providing Services are trained in the importance of privacy in all aspects of their work.

SFI follows generally accepted industry standards to protect personal information submitted to us. We use SSL (secure socket layer) technology to encrypt information both on our website and on our information system, as well as other technological safeguards including security software and firewalls to prevent unauthorized computer access, we employ restricted file access and premises security.

5. Information and access requests

You have the right to review any of your personal information in our possession, subject to limitations allowed by law. If you wish to obtain access to your own personal information, or if you have any questions or concerns about our personal information handling practices, you may contact us at any time by emailing us at

If your personal information is incorrect, you may log into your account and correct it, or you may ask us in writing to correct it.

6. Updates and Changes to Privacy Policy

SFI reviews all policies and procedures on a regular basis and may from time to time change and update our privacy policy.